There are a variety of ways to communicate with your target market, but one of the most beneficial is by using large posters that can clearly display your message. When used correctly, posters can catch the eyes of people and make them aware of a product or service that they wouldn’t otherwise have known about. This powerful ability to stick in people’s minds can have huge advantages for small to medium businesses looking to create brand awareness. Here are some reasons why you should seriously think about using well-designed posters if you have something to promote.
With our hectic schedules, people would often prefer to watch a two-minute video versus taking 15 minutes to read the same information. Presenters at this past year’s INBOUND marketing and sales conference all seemed to agree that roughly half of all the content marketers produce in 2017 should be video. Yet according to Content Marketing Institute’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends Report, only 60% of B2B marketers have used pre-produced video as a content marketing tactic, and only 10% are using live streaming.
If you’re not already in the game, it’s time! And if you need a little more convincing, check out these 5 key benefits of video marketing for your business.